Kiki seeks to facilitate making eco-friendly and socially responsible choices. There is a lot of information out there on how to do this, but truly, this can be an intimidating process for those looking to be more eco-friendly and socially conscious as it can often appear to be an all-or-nothing process. Kiki will simplify that process by making suggestions every X period of time, based on the user’s current habits. It will provide the information as to why a given suggestion is a good alternative, and at the same time, will offer local products or services. Ultimately, Kiki seeks to make reticent people more likely to make more eco-friendly and socially responsible choices, while at the same time feeding local economies.
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